Producing “Modern Renaissance”
I played Jeff Bernat’s new album, “Modern Renaissance,” for my parents a few months ago, way before it got released on Dec. 5th for you all to listen to and hopefully enjoy. Man, all I could see was them nodding their head to every track. That’s when my father said, “J, you ARE a bonafide producer.” That meant a lot coming from him. This is the 1st time in my life that he said it that way. My dad knows good music. It’s because of him that my own musical tastes are about as high as my standards for females. I mean, it doesn’t get much better than that, along with being surrounded by 500 vinyls since childhood.
I know people are enjoying it, and I know that doing Jeff’s “Modern Renaissance” really laid the foot down with our capabilities…but seriously, this is only the beginning. It’s really awesome to know that our families dig this album. No lie, I wish the clean version of “Lavish” was on there in place of the uncut version LOL ah but hey, that’s the executive’s call. Nonetheless, I believe in my opinion that if “Modern Renaissance” was distributed and promoted by a major label, receiving the exposure it needs, it would definitely get nominated for a grammy. That’s always been a dream of ours. We just want to see more good music when turning on the TV or radio, no gimmick-style monotony. We didn’t fall into trends when making this album. What we did was from the heart. That’s all I ever try to do is be honest with this music. I don’t have a desire to fit in whatsoever. I don’t need anyone’s status. I have my own. It’s called Status-FLO. Fruitful, Live, and Organic…that’s all I strive to be.
This producer life is no joke. I had quite a few deep conversations about it with Jesse Barrera, who co-produced “Modern Renaissance.” You have musicians, programmers, composers, arrangers, songwriters, engineers, and mixers. You are one blessed artist if you have all of these capabilities, topped off with a knack for producing and even mastering your own album. Jesse is one of the few that can do it all. But the one element that hasn’t been mentioned yet, and this is something that both he and I share in common along with the majority of elements previously mentioned, is the ability to become a vessel for the artist, yet squeezing as much talent from him/her as you can for one masterpiece. Jesse and I discussed limits and raising the bar. Our mentality was this: “once you start from the ground up and not the other way around, you don’t even think about limits.” Jesse said to Jeff, “you already know the music’s gonna do it’s job. JBird took care of that and you followed through with your lyrics. This time, your vocals need to be heard.” And he wasn’t talking about volume, dude LOL…he was talking about getting deep, real deep into the arrangements. “The Gentlemen Approach” (Jeff’s 1st album) was set up to where Jeff could sing that whole album at a coffeehouse w/ a 3-4 piece rhythm section, and sound exactly like the album. During our time at The JB Cave in San Diego, Jeff’s ear shot up a notch, and ideas for vocals kept pouring. Things even he wasn’t sure he had in him, Jesse made it an effort to pull that out. The objective was, needless to say, a success.
Purchase “Modern Renaissance” » [HERE]
Watch the VLOG making the album » [HERE]